Sunday, January 06, 2013

The power of stripes compels you!

Let me tell you a story that, like many of my stories, seem to originate in the shower.

This morning, while preparing for church, I realized that I was showering with Irish Spring soap--a soap that I have not used in quite a few years. (I'm not sure how we got it, as we are typically either a Dial or Kroger generic family. . . but that is not the point of this story.)

So, because I am of a certain age, my mind immediately took me to the old Irish Spring soap commercials of my youth.

The point here is when the "Irishman"in this commercial slices open the bar of soap to emphasize the stripes of two deodorants that the soap contains. This was, I believe, a impressive innovation at the time. Stripes! Two! More than one! (We lived in a simpler time back in the 1970s and 1980s, when things were all one thing--such as communist or anti-communist, God-fearing or God-hating, straight or I'm afraid to talk about it for fear of social reprisal and ridicule.)

And this remembrance of the power of stripes got me thinking of other striped innovations during my youth. The most important was, of course, Aquafresh toothpaste. It somehow uses its dentist-based wizardry to introduce THREE stripes!

Can you think of any other amazing products that promoted itself on the basis of its stripes? Lynda reminded me of Fruit Stripe gum and I thought that Burst gum might sort of qualify, thought it doesn't fit the stripe theme as much. Leave your suggestions in the comments.

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