Tuesday, February 06, 2007


= ?

In a stunning bit of "I don't believe what I just saw . . . !" I ran across this site reporting that the New York Times is trying to claim that the tenor and feeling of the Super Bowl ads were really a reflection of the country's attitudes towards Iraq and the nation's difficulties in resolving the morass therein.

Yeah . . .

. . . huh?

Well, anyway, the original post in which I saw this thesis can be read here.

Or you can go to the NYT source and read it for yourself.

(I would recommend you go to the first link for the funny stuff and then go to the second link to make your own informed decision. Either way, you'll be treated to awesome pictures of an UltraMan-like figure kickin' butt in a way that the U.S. military has yet been able to accomplish--NOT that I am blaming them for this.)


Jack Thunder said...

thanks for that link.
i agree with their take on most of the commercials, but i fail to see how there was any unifying theme---other than suckiness---to any of them, much less some underlying issues with Iraq.

i had forgotten about the GM commercial with the robot. that was actually a good, traditional super bowl commercial---high-concept, creative, well produced, etc. but the premise to the commercial---that GM is obsessed with Quality---was SO preposterous, that i guffawed nachos all over my front.

the only theory i can must on why the commercials generally sucked is that marketing departments are spread too thin, trying to sucker audiences in all of the new media, messing up our websites with new pop-up ads, product placement, projecting ads onto overpasses, etc etc. what little focus and creativity there used to be is currently making a myspace page for the new Chevy Canyonero.

Jack Thunder said...

"must" is the new slang for "muster," in case you're not from the street.
must---vb. to gather up {i've got to ~ me up some ho's}